False. The traditional view of marketing is not just about making something and then selling it. Marketing encompasses a broader set of activities that involve understanding customer needs, creating products or services that satisfy those needs, pricing and promoting offerings effectively, and distributing them to target markets. Traditional marketing involves market research, product development, branding, advertising, sales, and distribution to ensure that products or services meet customer demands and reach the intended audience. The focus is on creating value, building relationships with customers, and driving sales through strategic planning and execution. Marketing is a customer-centric process that aims to deliver value and meet the needs and wants of consumers.
