True. In marketing, human wants that are supported by the financial means or purchasing power to acquire products or services are referred to as demands. Demands represent the willingness and ability of customers to pay for goods or services that meet their needs and wants. While wants reflect desires or preferences that go beyond basic necessities, demands indicate the actual market potential and buying behavior of customers. Understanding customer demands is crucial for marketers to assess market opportunities, tailor offerings to meet customer requirements, and drive sales and revenue. By identifying and fulfilling customer demands effectively, businesses can satisfy customer needs, drive purchasing behavior, and achieve business growth.
