True. Selling can be defined as a social and managerial process through which individuals and groups obtain what they need and want by creating and exchanging products and values with others. Selling involves understanding customer needs, communicating the value of products or services, and persuading customers to make a purchase. It is a dynamic process that involves building relationships, addressing customer concerns, and delivering value that meets or exceeds customer expectations. By creating a win-win exchange of products and values with customers, businesses can fulfill customer needs while achieving their own goals of generating revenue and building loyalty.
